BRAND'S CORE
Before we design the first template or write the first line of text, we grab the foundation. This is where the brand takes shape. What makes you unique, not just in relation to your competitors, but in relation to the difference you actually make? We facilitate processes that uncover your vision, values, customer insights and narrative potential.
In the end, we ensure that your brand comes alive, for example in campaigns, in the employees' mouths, in the customer journey and right down to the footer on your website. We help you anchor the brand so that it creates coherence, recognition and direction. Because let's be honest: a brand that doesn't get activated is just expensive decoration.
COMMUNICATION WITH CHARACTER
Once we have a strong foundation, we can start building with words. It's not just any, but the right ones for you. We help you find the voice that embraces everything from your culture to your customers. Together we create a tone of voice that can be felt and used on the website, in campaigns, in onboarding and in everything that happens between the lines.
We also write. Core narratives, presentation texts and SoMe posts that make it clear why you are relevant. Words that not only sound good, but become a fixture in your everyday life.
VISUAL IDENTITY
Design should not just decorate. It must communicate.
We create visual identities that combine aesthetics with functionality. An idiom that creates recognizability, strengthens credibility and makes it easier for both colleagues and customers to decode who you are.
We work with logos, colors, typography, image style and graphic elements – and design a flexible system that can live across platforms and formats. From your website and social media to sales presentations and documents.
You don't just get a new visual identity. You get a tool that can be used and expanded.
BUSINESS-FRIENDLY BRANDING
Branding should not lie and collect dust in a PDF. It must be usable in everyday life. That's why we produce templates, brandbooks, presentations, visual assets and marketing material that make it easy to be consistent and clear.
We create a framework so that both sales, marketing and management can work with branding. And yes, of course we deliver it all in user-friendly formats, so it plays both internally and externally.
CAMPAIGNS WITH EDGE
When the brand has to prove its worth, it must be able to take life. We develop campaigns that combine strong concepts, sharp messages and visually delicious content. Campaigns that connect with the rest of your brand and at the same time manage to surprise, engage and create response.
The goal is not likes. The goal is action, memory and results. We know what works. And we dare to challenge what you usually do.
It's never just about hitting the target audience in the forehead with a smart campaign, but about getting stuck in their consciousness. Long after they close the tab, turn off the screen or forget the product name.
GRAPHIC MATERIAL
How do you create a company with one unified direction?
A large part of the answer lies in your graphic material. We know that this is where your visual identity is used and brought to life.
Through consistent and well-thought-out graphic material, you create a communicative expression that strengthens your brand's recognition and at the same time differentiates you from the competition.
“Aarhus Municipality, Citizen Service, Backoffice are very satisfied and happy with the collaboration with KOLLAB (formerly /et al.)
With creativity and high professionalism, they have helped Borgerservice with the development of campaigns and letters that have worked effectively in capturing citizens' attention and making the municipality visible in the cityscape. We are experiencing a burgeoning company that goes to the collaboration and tasks with great commitment and initiative. We experience a complete process – from idea phase, in continuous sparring and to the final result, with high quality.”
Finn Bruun Ravnsbæk, head of Backoffice, Citizen Service, Aarhus Municipality