Aarhus Municipality
Over several years, we have developed and tested user-oriented campaigns that have created significant behavioral changes and measurable savings – and that won a Danish Digital Design Award in 2022.
UX LIFTS BOTTOM LINE AND FIRE
Imagine that you invite customers inside your store. They are at the door, ready to buy, but then there are no signs, clutter on the floor and the cash register only works every other time. How long will they stay? How many return?
This is exactly how it feels to land on a solution without well thought out UX.
UX is not about colors and shapes. It's about how it feels to be a customer of yours. When the experience is smooth, the chance of people buying increases. When they take home a good feeling, your brand grows. And when they come over and over, it hits your bottom line.
UX is not nice to have. It's need to have.
UX IS INDISPENSABLE BECAUSE:
- 88% of online consumers are less likely to return to a website after a bad experience.
- 90% of users have dropped an app due to poor performance.
- 62% of people who have a negative mobile experience with a brand are less likely to buy from that brand in the future.
- 83% say a ‘seamless experience across all devices’ is very important.
- First impressions are 94% based on design.
UX THAT CONVERTS
It's easy to be tempted to increase the budgets for campaigns and traffic. You can fill your pipeline with clicks, leads and exposures. If your digital channels cannot hold customers, then you simply throw money out the window.
Too many find that their digital presence does not deliver the results they expect. It is rarely your brand that fails. It's the experience customers get when they land on your website or platform that doesn't perform well enough.
Successful UX consists of well-thought-out behavioral design, flow optimization and ease of use. In fact, your UX should work so much that it feels invisible. Whether it is a webshop, app or a completely third digital channel.
LESS FRICTION. MORE FLOW.
You have a brand, you have reach, you have performance. But do you have flow?
When sellers have to look for product info in the middle of a call. When the CRM runs off in all directions. When it takes three clicks and a little luck to find the latest campaign.
UX is not just for the customer. It is for the entire sales apparatus. This is what determines whether your people have peace of mind and control of the gear – or whether they lose the thread the moment the dialogue escalates.
Makes it easy to be sharp. It's not just good style. It's good business.
“To be responsible for the design of our new website for Club La Santa, our wish was to find a business partner who is 100% user-oriented and at the same time has his finger on the pulse in relation to the trends and needs of the time. The choice fell on KOLLAB (formerly /et al.), who with an energetic, curious and investigative approach blew us backwards from the start.
Through the collaboration, KOLLAB has delivered a solid piece of work. From the initial meetings, to planning the project, user involvement and the delivery of a full design. They have guided and challenged us, but at the same time been responsive and had great understanding and respect for our company, brand and guests. We are extremely satisfied with the result.
So many thanks to KOLLAB for a good collaboration and the best recommendations from here!”
Line Mønsted Jensen, Marketing Project Manager, Club La Santa