New packaging requirements from the EU

But the fight doesn't stop there. Packaging plays a vital role in reducing waste, but what happens to all the packaging we use? Too much plastic and non-biodegradable materials end up as waste that burdens our environment. It must be changed.

As early as 1994, the EU took an important step with Directive „94/62/EC‟, which was supposed to reduce packaging waste and promote reuse and recycling. The ambition was clear: 50-65% of all packaging had to be recycled, and 25-45% had to be recycled. But we are still far from the goal.

Therefore, the EU is now tightening the requirements with the new „Packaging and Packaging Waste Regulation (PPWR)‟. The new rules set even clearer goals for how packaging should be handled – not as waste, but as a valuable resource that we can use again and again.

Is your packaging future-proof? Now is the time to act.

How does PPWR build on the EU directive?

The EU has long had ambitions for a greener approach to packaging. Back in 1994, Directive 94/62/EC was adopted to get member states to take responsibility and reduce packaging waste. The plan was to create a clear framework with national programmes, financial incentives and producer responsibility schemes so that we could limit overconsumption and minimize the damage to the environment.

The focus was on reusable materials and recycling and at the same time restrictions were placed on heavy metals in packaging. National labelling systems were introduced to make it easier to track progress and ensure that targets were met.

But it quickly became clear that the rules were not enough. Many member states found it difficult to meet the requirements, and the need for an updated strategy grew. Therefore, in 2020 the EU started a thorough revision, and in April 2024 the new rules in the PPWR were finally adopted.

PPWR raises its ambitions and sets concrete targets to limit single-use plastics until 2030, when the most comprehensive bans and restrictions come into force. In addition, it prohibits the use of PFAs – the problematic chemical compounds often found in plastic packaging – in materials that come into direct contact with food and beverages.

The new rules also set stricter recycling targets for different materials:

• 75% for paper and cardboard
• 70% for glass
• 70% for ferro-metals
• 50% for plastic
• 50% for aluminium
• 25% for wood

PPWR goes a step further and sets requirements for how much recycled plastic should be included in packaging, while at the same time clarifying how collection and deposit return systems should work. All with a goal of creating a real circular economy where packaging is no longer waste, but a resource we recycle and protect.

With PPWR, the EU's fight against packaging waste and environmentally harmful materials becomes more targeted – and we all have an opportunity to contribute to a greener future.

What do the experts say about PPWR?

At Aptean, one of the leading suppliers of ERP solutions for the food and beverage industry, they have thoroughly familiarized themselves with what the new PPWR rules mean for the industry. They delve into the details so that companies can better navigate the new requirements.

For us, their insight is crucial. Through our Notora brand, we have a close collaboration with Aptean, and that is precisely why we are following developments closely – to ensure that our customers are best prepared for future packaging requirements.

Question 1: Why are the new EU rules important for the food and beverage industry?
Almost all foods are wrapped to ensure quality and durability, but reducing packaging or switching to sustainable materials is a challenge. The new rules are necessary to avoid fines, meet consumers' desire for environmentally friendly packaging and strengthen competitiveness. At the same time, they promote innovation and cooperation in the supply chain.

Question 2: Which areas in the industry are most affected?
All. Whether it is processed food, retail, dairy, meat or fresh produce, the new requirements will affect packaging choices. Fruit and vegetables, which are often packed in plastic, must e.g. have new solutions. Many retail chains already require sustainable packaging, driving research into recyclable materials.

Question 3: What are the best alternatives to single-use plastics and PFAs?
The options depend on the product. Innovative solutions such as seaweed or milk-based foils are gaining ground, while glass and bioplastics are more widespread. Paper and cardboard packaging made from recycled materials becomes particularly relevant for fresh products. However, the environmental impact of production must always be taken into account.

Question 4: How does Aptean's software help companies comply with the new rules?
Aptean's solutions ensure automatic compliance and cost management. Key modules include:

• Environmental Tax Management calculates packaging taxes across the EU.
• Quality Control ensures correct packaging upon receipt of goods.
• Trade Management integrates packaging costs into price calculations.
• Profiles ensures that products are delivered in approved packaging.
• Advanced Workflow optimizes processes when transitioning to new packaging materials.

Take part in the transition – makes packaging a strength, not a burden

The new EU rules under the PPWR represent more than just compliance requirements – they are a chance for the food and beverage industry to drive innovation, strengthen sustainability and meet customer expectations for environmentally friendly solutions.

At Aptean, they are ready to help your company navigate the new rules and exploit them as a competitive advantage. With their tailor-made software solutions, you can effectively manage your packaging and waste processes and at the same time strengthen your bottom line.

Is your company ready to take the plunge?
Contact us today and let's together ensure that your company is equipped for the demands and opportunities of the future.