Customer
Goal Station
Industry
Sports
Year
2018
Services
Design
Goal Station
With Goal Station, football practice was reimagined. The system consists of sensors that measure the player's performance, and we have helped design the app, which collects and visualizes all data in one place. The result is a digital platform that enables players to follow their progress and take their games to the next level.
FROM idea to reality
First, we accepted the data that Goal Station's facilities recorded during training. Next, we set about translating the numbers into useful insights. We designed the first prototypes, tested them with players and continuously adjusted. The result was a player app that provides access to an entire training universe, built on user feedback and data from the field.
Motivation is the way to victory!
Players can follow each other, because everyone knows that a win is also a team effort. Each individual player can move up to levels, gradually som they become more skilled in the exercises.
The user experience is created with references to gaming the world, where a dark interface is characteristic with strong colors. The app motivates also the players with uplifting comments!
Overview and tactics
As a coach, this is a crucial overview! Therefore designed vin also a separate trainer app, where the coach can see how his players are doing, as well as which exercises will be good to do for the next training session. The coach can tailor workouts so players develop where they are – to where they want to be.
How did we tackle the process?
See for yourself how we went from 0-100 here!
Intense design sprint
We kick-started the process by assembling the team for a design sprint in five intense days, where we went from insights to testing the first prototype.
The perfect identity
In the preliminary rounds we played with identity and found the right combination of colours, fonts and graphic lines.
New functions in a row
We kicked off the fight and worked agilely all the way where we every 14. dag designed a new feature for the app.
Testing, testing and testing
At half-time we optimized the app and tested it on footballers.
From data to brand experience
As the last step in the process, we designed marketing material in many formats: roll-ups, banners, advertisements and magazines. All to ensure that Goal Station could face their next battle fully prepared and with a strong visual identity.