Client
Goal Station
Industry
Sports
Year
2018
Services
Design
Goal Station
Goal Station has revolutionized soccer training. The system consists of sensors that measure player performance, and we helped design the app that collects and visualizes all data in one place. The result is a digital platform that allows players to track their progress and take their game to the next level.
FROM idea to reality
First, we collected the data recorded by Goal Station's equipment during training. Then we set about converting the figures into useful insights. We designed the first prototypes, tested them with players, and made ongoing adjustments. The result was a player app that provides access to an entire training universe, built on user feedback and data from the field.
Motivation is the path to victory!
Players can follow each other, because everyone knows that a victory is also a team effort. Each individual player can move up in levelsas theythey become more skilled in the exercises.
The user experience is inspired bythegamingworld, where a dark interface with bold colors is characteristic.The appalsomotivatesplayers withencouragingcomments!
Overview and tactics
As a coach, it's all about having an overview! That's why va separate coach app where coaches can see how their players are performing and which exercises would be good to do in the next training session. Coaches can tailor training sessions so that players develop from where they are to where they want to be.
How did we tackle the process?
See for yourself how we went from 0 to 100 here!
Intense design sprint
We kicked off the process by gathering the team for a five-day design sprint, where we went from insights to testing the first prototype.
The perfect identity
In the initial rounds we played around with identity and found just the right combination of colors, fonts, and graphic lines.
New features galore
We kicked off the game and worked agilely throughout, every 14 daysag designed a new feature for the app.
Test, test, and test
At halftime, we optimized the app and tested it on soccer players.
From data to brand experience
As the final step in the process, we designed marketing materials in a variety of formats: roll-ups, banners, advertisements, and magazines. All of this was done to ensure that Goal Station could face their next challenge fully prepared and with a strong visual identity.