Webinar: User behavior
Understand why users don't do as expected and how you can create digital solutions that work in practice with insight into behavior.
Date and time: Wednesday 6 May at 13.00-14.00
The webinar is free
YOU BUILD FAST, BUT DO YOU BUILD RIGHT?
Why don't digital solutions succeed even when technology is strong, design is nice and AI makes it possible to build faster than ever?
Because people rarely act rationally.
The vast majority of our digital behavior is driven by habits, friction and practical barriers – not intention or logic.
In this webinar, we delve into what drives digital behavior and why small barriers can stand in the way of investments providing value. We look at how companies create solutions that people actually use and why it requires a deeper understanding of behavior than many people think.
At the same time, we provide a perspective on why working with digital behavior is at least as important at a time when AI is changing our digital possibilities and habits, but not automatically our actions.
You get that from the webinar:
- A clear understanding of why digital solutions are often not used as expected
- Concrete cases that show how small grips can remove friction and significantly increase use
- Insight into how to identify barriers in user journeys and processes
- Practical principles and methods you can use directly in your own projects
- A strategic perspective on why working with digital behavior is crucial – also in an AI-driven time.
Who should participate?
The webinar is particularly relevant for:
- Project managers, digital managers and product managers who work with digital solutions and want higher adoption
- Professionals in municipalities and organizations who experience challenges with user behavior in e.g. self-service, onboarding or internal systems
- Companies that invest in digitization and want to ensure real effect and not just more features.
The webinar is held in Danish.
Meet the presenter
Become sharper on digital behavior and solutions that create value.
Stine Dorner is a digital designer and Head of Design at KOLLAB specializing in digital user behaviour. She is interested in how people think and act in the encounter with digital solutions, and why good intentions are not always enough to create good use.
In her work, Stine helps organizations create more intuitive and meaningful digital experiences based on user insights, behavior and real needs.
Come along and see how to build right!
Fill in the form below and you will immediately receive a confirmation and participant link by email.
Can't join live? Sign up anyway and have the recording sent afterwards.
We look forward to sharing our knowledge with YOU!