UI DESIGN
When your digital solutions are not used as expected, it is rarely due to functionality alone. Often it is the user experience that creates friction, confusion and ultimately low adoption.
UI design is essential when complex systems need to be easy to navigate and make decisions in. Unclear interfaces cost time, increase errors and make it more difficult to get full value out of your investments.
With a well-thought-out UI design, your systems become intuitive, recognizable and action-oriented. Each visual component supports the user's next step and creates a natural flow. The result is higher efficiency, shorter learning curve and better decision-making basis across the organization.
UI AND ROI ARE CONNECTED
User-friendly interface design is not only good for the user. It can be measured on the bottom line. According to Forrester Research can good UI improve conversion rates by up to 200%
In a digitization context, it's not just about making solutions great. It's about optimizing every click path, streamlining workflows and eliminating cognitive friction so that systems actually become a help in everyday life.
DESIGN THAT DRIVES ACTION
UI design not just what you see. It is the design of the choices you make. The clicks you make. The flows you follow.
When the user interface is built for behavior rather than function, the system becomes a collaborator. A good UI design creates clarity in complex processes, makes tasks easier to understand and helps the user make the right decisions quickly.
UI design is not just a surface. It is a strategic tool that creates real impact gains in everyday life.
AGILITY STARTS WITH UI
In agile projects, solutions must be quickly used and easily developed further. A strong UI foundation ensures that systems can be adapted to new needs without collapsing.
Through component-based design principles and design systems, consistency, speed and scalability are achieved. When the UI is built correctly from the start, it will not be a brake pad, but an accelerator in your digital development.
THE DESIGN PHASES
When apps, websites or digital systems are to be designed, three general phases are often worked on: wireframes, mock-ups and prototypes. Each phase has its own purpose, but works best as a unified process because they have different advantages. During all three phases, the design can be tested by customers and users, where it is most typical to user test prototypes, because the design here is closest to the final product.
KOLLAB (formerly /et al.) has carried out a very professional investigation and evaluation of our website and software. Based on this, they have prepared comprehensive improvement proposals for the design of the user interface (UI), and user experience (UX) using optimized workflows. These improvements will not only improve the experience of using our software, and help ensure satisfied users (increase retention rate / reduce churn rate), but also help with easier and automatic onboarding (increase number of new users).
Daniel Fester Henningsen, Civil Engineer, PPCD