Client
OptikosPrime
Industry
Health
Year
2025
Services
Design
OptikosPrime
Danish AI company makes vision correction accessible to everyone. OptikosPrime moves eye tests from the clinic to your pocket–when the world looks sharper with AI in your hand–while bringing global health within reach in 30 seconds.
Challenge: OptikosPrime had a powerful and innovative technological solution, but the existing app was characterized by a complex and confusing user flow, a lack of guidance, and poor communication, which made it difficult for users to fully exploit the app's potential.
A global problem with a simple solution
Imagine being 12 years old and unable to read what is written on the blackboard in the classroom. Not because you don't want to, but because your eyes can't. And then imagine that the solution requires neither a clinic, equipment, nor money, but just a smartphone and 30 seconds.
That's the reality with VisionCheck: an AI app that analyzes the reflections in the eye via the smartphone camera and, in a matter of seconds, assesses whether the user is nearsighted, farsighted, or has normal vision.
The Danish health tech startup OptikosPrime, based in Copenhagen, has developed a solution that moves eye tests from the clinic to the mobile phone. The mission is simple: to make access to eye health available to everyone–not just those with the time, money, and access.
VisionCheck makes a real difference
Vision is fundamental. It affects how we learn, work, and participate in the world. Yet more than 2 billion people live with impaired vision, and nearly half of them could be helped with a simple eye test and a pair of glasses.
Access to vision correction and adjustment is still slow, expensive, and geographically limited. OptikosPrime has turned the entire model upside down. VisionCheck requires no special equipment and no manual tests–just pure technology and optical precision. VisionCheck is not just an app, but the result of years of research and collaboration between optometrists, AI specialists, and health designers.
The solution has already been tested by more than 10,000 people worldwide and delivers over 90% accuracy.
And the results are clear where the need is greatest. In collaboration with NGOs and health authorities, VisionCheck has been implemented worldwide, and it is certainly not in all parts of the world that access to vision correction is a possibility.
Here, the app acts as the first line of defense in the fight against undetected vision problems, giving people a chance to take action in time.
They are currently expanding the app to make it available to end users across Europe. This means that users can easily test their vision from home and then quickly and conveniently book an eye test with one of their optician partners.
At the same time, they are investigating how both general practitioners and the school system can use the technology to detect vision problems in children at an early stage: this is to ensure that they receive the right help before it affects their everyday lives and learning:
“We have benefited from KOLLAB both as an investor through KOLLAB Greenhouse and as a development partner. They have followed us from the first prototypes to the UI and UX side of the product and have been an integral part of our journey every step of the way,”explains Ståle Fredlund Husby, Founder & COO of OptikosPrime.
UX design at the center: When technology meets user-friendliness
When OptikosPrime came to KOLLAB, they had raw and powerful technology, but an app that didn't live up to their ambitions. The user flow was long, help texts were missing, and the communication in the app made the experience cumbersome and confusing.
The potential was enormous, but the user experience stood in the way.
This is where we came into the picture. Together with a partner, we put the app in the hands of a broad group of test subjects–young people, older people, men, women, and people from different geographical backgrounds. Over the course of two weeks, we observed their behavior, asked questions, and received honest feedback on their experience. The result was clear: the technology impressed, but the user flow itself created confusion.
Many were unsure how to take usable pictures of the eyes, some repeatedly asked for help, while others feverishly tapped away at the screen. However, what they all had in common was that they saw enormous potential, "if only it were a little easier."
From insight to improved user experience
These insights gave us a clear compass. We visualized the optimal flow in a clear flowchart, transformed it into wireframes, and then developed a prototype, which we tested in practice once again. This time, the difference was clear: the frustrations were gone, the user journey was smooth, and the technology was allowed to shine.
With this new foundation, OptikosPrime could confidently move forward with development, knowing that they no longer risked losing users to an ill-conceived flow. With an optimized user experience, they are now ready to scale the solution and help even more people see clearly, no matter where they are in the world.
“It is a pleasure to work with KOLLAB. They combine strong expertise in usability and UX with an open and constructive approach, which makes the collaboration both effective and inspiring. They have made a noticeable difference to the user experience we can deliver.”
Ståle Fredlund Husby, Founder & COO, OptikosPrime