Customer
Club La Santa
Industry
Travel
Year
2021
Services
Design
Club La Santa
Where the sun always shines is of course at the Danish-owned sports resort on the Canary Island of Lanzarote. We have designed a new website with a sun-kissed visual identity, user-tested so that it blares, and not least created a delicious booking flow that provides a good user experience both before, during and after.
Challenge: Club La Santa had a complex and unmanageable website with poorly navigated content and a non-intuitive booking flow that made it difficult for users to find information and complete booking across markets and screen sizes.
"PREPARE FOR TAKEOFF"
We began the journey by testing the then website of 18 selected people. Among these were athletes, families, pensioners and young people as well as both former guests and potential new guests.
The website at the time was characterized by the fact that the pages had grown in all possible directions. We therefore knew that we should have cleaned out the sitemap. The tests gave us clarification on which elements were must haves on the new website.
It looks simple, but behind the beautiful facade hides the design work of many pages. Club La Santa is one of the websites that has a large sitemap. Here, all flows are designed for all screen sizes and down to the smallest detail, so that they stand as brightly as the sun in Lanzarote. If we did a burpee for each side, we'd be in top shape when we were done. We'll have to test that another time!
MOOD BEFORE, DURING AND AFTER
Not only did we test on the website, we also tested the brand's reputation and asked the test subjects to put into words what they associated with Club La Santa. The absolutely essential thing was to find a new visual identity. It had to have a makeover so that the guests felt they could both see themselves at the resort and feel the atmosphere. Therefore, the website is now full of exotic colors and interactive elements that make it shine with the sun.
FROM CLICK TO HOLIDAY
We wanted to ensure that the new website worked across markets, nationalities, as well as cultural and linguistic differences. Booking by plane and hotel therefore required a complex round of scenario thinking, of the many possible outcomes, to create the most intuitive flow.
The goal was to make it easy as a breeze to book a sports holiday that you will never forget. Last but not least, we tested the finished website on 9 end users to make sure it lived up to expectations.
“To be responsible for the design of our new website for Club La Santa, our wish was to find a business partner who is 100% user-oriented and at the same time has his finger on the pulse in relation to the trends and needs of the time. The choice fell on KOLLAB (formerly /et al.), who with an energetic, curious and investigative approach blew us backwards from the start.
Through the collaboration, KOLLAB has delivered a solid piece of work. From the initial meetings, to planning the project, user involvement and the delivery of a full design. They have guided and challenged us, but at the same time been responsive and had great understanding and respect for our company, brand and guests. We are extremely satisfied with the result.
So many thanks to KOLLAB for a good collaboration and the best recommendations from here!”
Line Mønsted Jensen, Marketing Project Manager, Club La Santa