Customer
Vitrolife
Industry
Health
Year
2022
Services
Design
VITROLIFE
Vitrolife develops solutions that help parents have healthy children. It requires precision, an overview and the right data – at the right time. We have developed a specially designed system that supports embryologists in making important decisions at exactly the right time. There is no room for error here, and therefore UX plays a decisive role. Everything from color selection to tab construction is carefully selected and designed to support decisions, not replace them.
Challenge: Vitrolife lacked an intuitive, data-driven surgery and decision-making system to manage complex fertility processes, leading to risk of error, lack of overview and inefficiency in critical clinical workflows. It hampered their ability to deliver safe, scalable treatments.
WHEN LIFE STARTS WITH A CLICK – AND VALID DATA
In the past, fertility treatment was a manual process fraught with risks –, not least in the handling of eggs. With intelligent incubators and timelapse technology, the development of the eggs can now be monitored continuously. It reduces errors, but at the same time creates a new need: To be able to present large amounts of data precisely, quickly and user-friendly.
We entered the family photo and designed a system that gives the experts the necessary overview and ensures that decisions, such as correct timing of moving or freezing, are made on the basis of valid data. It increases both the effectiveness and the chances of a successful treatment.
FORMIDABLE FLOWS AND FULL CONTROL
The system handles complex workflows with many inputs, patient pages and statuses. To ensure that no knowledge is lost, we mapped extensive user flows and worked focused on structure, navigation and display of information.
We created a logical and intuitive layout with tab construction, grouping of information and clear transitions, so that the user is never in doubt about which patient they are working with. When a patient calls in, the experts can quickly navigate between the right pages, without losing track or making mistakes.
SO WHAT EXACTLY CAN THE SYSTEM DO?
- Incubator overview where the user can ensure that all machines run as they should.
- Patient overview where the user can follow the patient's treatments.
- Report module where the user can build his own report templates for use when documenting e.g. actions.
- Timelapse view where the user can follow how the eggs have developed over time and get recommendations for/make decisions about what should happen to them.
- User and system configuration.
DESIGNED TO ADVISE
Humans come before technology – and this is especially true in fertility treatment. The system is therefore designed to advise and support, not to automate decisions. Each design element, from colors to terminology, is selected with the aim of minimizing errors and making everyday life easier for users.
The basic colors red, yellow and green are deliberately used to create clear associations, and the system can display signals, warnings and recommendations. But it is still the professional experts who make the decision, the system just ensures that they have the best possible prerequisites.
RESPONSIBLE WORKING METHODS
Since the system bears a great responsibility, we familiarized ourselves with the customer and the case as always. It pays to do your preparatory work thoroughly, so that the understanding is correct from the start. We started the process by visiting Vitrolife, where we had working days side by side that would give us a solid foundation of knowledge.
Our expertise has resulted in Vitrolife now having an indispensable system that ensures on a daily basis that more people achieve their dream of becoming parents. The process of making eggs become budding lives has improved safety. The system allows the experts easy access to monitor all stages and make decisions based on reliable data.