Accessibility
Digital accessibility is about making solutions, such as websites, apps, and webshops, accessible to all users, regardless of their abilities, technical prerequisites, or assistive devices.
In 2025, the requirements were significantly expanded with the EU Accessibility Act (European Accessibility Act), which now also covers private companies also covers private companies – including those in the e-commerce, banking, transport, and digital services.
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NO OBSTACLES WITH DISABILITIES
When your digital solution is accessible, you ensure the largest possible buyer group, as everyone can access and understand the content. This is particularly necessary for people with, for example, visual and hearing impairments, motor challenges, or cognitive difficulties.
But good accessibility actually benefits everyone, including older users, people with temporary injuries, or those who use their mobile phones on the go. In Europe, 1 in 4 people have a disability, and your digital solution should not be a barrier for them.
UX THAT EMBRACES EVERYONE
Usability is about helping people get what they want safely and quickly. Accessibility reinforces that mission by ensuring that no one is left behind.
When your digital solution takes into account different needs, situations, and ways of interacting, the experience becomes not only efficient but inclusive. And this is where the user experience (UX) really takes off: when technical requirements and human considerations come together as one.
EU STANDARDS AND REQUIREMENTS
The specific EU standards for digital accessibility, also known as: Web Content Accessibility Guidelines (abbreviated WCAG) describe how to design, structure, and code digital solutions so that they work for all users.
The guidelines are based on four fundamental principles:
Perceivable
All content must be perceivable by the user in at least one way. This means, for example, that text must have sufficient contrast against the background, images must have alternative text, and videos must have subtitles or transcripts.
Operable
The user interface must be accessible to everyone. This means, for example, that all content can be navigated using a keyboard, that there is clear focus marking, and that animations can be paused or turned off.
Understandable
Content must be easy to read, predict, and navigate. This means that texts must be clear and simple, error messages must explain what can be done, and navigation must be consistent.
Robust
Content must function across devices, screen readers, and browsers. This requires correct HTML structure and semantic code so that assistive technologies can "understand" and reproduce the content correctly.
WHAT CAN YOU DO YOURSELF?
Good UX and accessibility require a solid foundation. Here are the fundamental elements you should ensure before building further:
- Well-organized content: Structure your pages with clear titles and descriptive headings so that users can easily navigate and understand the content.
- Buttons: Place large, easy-to-understand buttons in strategic locations so that it is intuitive for users to interact with the page, even if the page is read aloud by an assistive technology.
- Easy-to-understand links: Avoid vague phrases such as "Click here" in links, as this does not say much about where the user will be directed. Instead, write "Sign up for the workshop here," you guide your user all the way.
- Consistent labels: Ensure you use consistent labels throughout your website. For example, use the same type of blue arrow every time the user can return to the previous page.
- Optimized user interface: Predictability is key to accessibility. It's about standardizing pages wherever possible. This ensures that users can quickly understand how your solution is structured and find what they are looking for.
- Readable and clear text: Keep the language simple and avoid replacing important information with emojis.
Time for accessibility
When your digital solution needs to embrace everyone, regardless of motor challenges or cognitive difficulties, it requires a strong UX—and we can help with that. We are detail nerds down to the innermost pixel, and we design user experiences that everyone can interact with.
If you want a strategic starting point, an assessment of your current solution, or a plan for implementing accessibility, we are ready to advise you.