Customer
Rebild Municipality
Industry
Public sector
Year
2020
Services
Design
Rebild Municipality
Located in Himmerland among heather-covered hills, springs and streams is Rebild Municipality, which needed to give their website a transformation. Since the site has many purposes and appeals to a broad target group, it had to be both functional and attractive.
UX in the center
A municipal website quickly brings to mind liver pâté – functional, but rarely something that makes people smile. Rebild Municipality wanted to change that. Because here the website is not just a digital message board. It is both a shortcut for current citizens who need to find information quickly, and a first meeting for those who are considering whether Rebild should be their new home.
That is why we started from those it is all about: the citizens. We set out to understand their needs, challenges and expectations before we even started to change anything. Five citizens tested the then page with the aim of hearing their honest experiences. What worked? Where did they stall? And where could we make the path from thought to action even shorter?
VALIDATION IS IMPORTANT
A picture emerged that the overview had disappeared and since then had bud shootings in all directions. With a lot of insights from the user tests, we therefore designed a new sitemap, which should create structure in the many pieces of information. As always, we designed three different covers, each with its own visual identity, to make sure the visual would hit spot on.
The website was supposed to exude nature experiences and good initiatives for the citizens of the municipality. With a direction in mind, we designed the remaining pages before... you guessed it... tested it again! Validation is important and we wanted to make sure that the website lived up to expectations.
INCLUSION OF ALL CITIZENS
With a website, it is crucial that accessibility is top notch. First of all, the page is designed so that, despite a lot of information, it can easily be read aloud. Citizens can also enlarge and reduce the text as needed, so that user-friendliness is thought through. Need we say that the site is also designed and adapted to all formats? Of course it is!