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Customer

SENS Innovation

Industry

Health

Year

2020

Services

Design

SENS Innovation

When the cozy setting of everyday life is replaced by the hospital's white corridors, motivation quickly drops. But physical activity early in a course can significantly shorten hospitalization time, and this is a gain for both the patient and the healthcare system.

Together with SENS Innovation, we have designed an app that visualizes patients' movement via data from an intelligent patch. With the help of gamification, inactive patients become active participants in their own course of treatment – one step at a time.

Challenge: SENS Innovation lacked a strategic digital solution to translate clinical activity data from their sensors into a motivating, user-centered app experience, hampering the ability to engage patients, increase activity and document impact in health care processes.

FROM THE HOSPITAL BED TO ”AROS”

The desire to move rarely comes by itself when you have newly operated on. But motivation can be designed.

Based on data from the intelligent patches, we created a visual user journey that translates steps into progress. In the app, the patient moves through a digital version of Copenhagen or Aarhus and receives visual rewards along the way. It creates an intuitive and motivating experience that translates physical activity into visible results.

UX THAT MOVES PEOPLE

  • Design based on the user
  • App with gamification adapted to the hospital facilities
  • Comprehensive user surveys and tests for quality assurance
  • Data that is visualized in real time and linked to concrete goals
  • Making physical self-activation intuitive, clear and rewarding

1 MINUTE FOR THE LITTLE MERMAID

Clear measurements have a motivating effect – especially when wrapped in delicious, colorful visualization.

In the app, the city's landmarks are illustrated as milestones. When the patient moves, they get closer to, for example, The Little Mermaid, the Round Tower or Tivoli –, all visualized as a route that constantly rewards momentum.

4 MINUTES TO THE ROUND TOWER

Clear measurements have a motivating effect – especially when wrapped in delicious, colorful visualization.

In the app, the city's landmarks are illustrated as milestones. When the patient moves, they get closer to, for example, The Little Mermaid, the Round Tower or Tivoli –, all visualized as a route that constantly rewards momentum.

6 MINUTES TO TIVOLI

Clear measurements have a motivating effect – especially when wrapped in delicious, colorful visualization.

In the app, the city's landmarks are illustrated as milestones. When the patient moves, they get closer to, for example, The Little Mermaid, the Round Tower or Tivoli –, all visualized as a route that constantly rewards momentum.

GAMIFICATION IS STRATEGIC MOTIVATION

We didn't just design a nice app. We created a user experience based on behavioral design, research and deep user insight.

We investigated what drives the desire to get up – and found that when the patient cannot get out into the city, the city must come to the patient. That's why we chose to stage familiar surroundings and connect them with a personal route that constantly provides feedback. The solution meets the patient where they are and motivates them to take the next step.

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